Elon Musk stated on Sunday that Twitter’s new logo, an X, will replace the company’s recognizable bird design. This would be the most recent in a string of divisive changes to the social media platform. On Sunday, Elon Musk said that Twitter’s new X logo would replace the company’s recognizable bird design. This would be the most recent in a string of divisive changes to the social media network he has overseen.
“X.com now points to twitter.com,” the Tesla CEO tweeted on Sunday afternoon. Later today, the interim X logo will go up.
In the early hours of Sunday, Musk, who paid $44 billion (£34 billion) for the website in October, tweeted that he planned to replace the blue bird silhouette with an “X” logo as early as Monday if a suitable design was presented.
To represent his goal of building “X, the everything app” that performs social networking and payment tasks akin to China’s WeChat, Musk changed the company’s formal name in April to X Holdings Corp, after his early business X.com.
If the rebranding moves forward, it will be the latest instance of Musk’s propensity to make significant and divisive changes to the site on his public feed, seemingly on the fly and to varying degrees of success.
According to Allen Adamson, co-founder of marketing consultancy Metaforce, the move will be extremely perplexing to a sizable portion of Twitter users who have already begun to lose interest in the social media network due to several other significant changes made by Musk.
They won’t succeed, he predicted. “It’s a fitting ending to a phenomenal unwinding of an iconic brand and business.”
On Sunday, Twitter’s CEO, Linda Yaccarino, announced the X brand’s debut. It’s exceedingly unusual to have a second chance to leave a lasting impression, whether, in life or business, the author tweeted. Twitter left a lasting effect and revolutionized communication. The worldwide town square will now undergo additional transformation thanks to X.
According to Yaccarino, X would be a “global marketplace for ideas, goods, services, and opportunities” and “centred in audio, video, messaging, payments/banking.” “X will be the platform that can deliver everything,” she continued.
Also Read: X.com now points to Twitter.com: Elon Musk
Musk recently stated that the firm remained cashflow-negative with a significant debt load after losing half of its advertising income, undermining his goals to become cashflow-positive by June despite firing half of its employees following the acquisition.
Soon after Musk took over the firm, several advertisers deserted the site out of concern for the damage the early upheaval would have to their brands. They have partially reduced ad expenditure due to worries that the new owner has made adjustments that have encouraged the growth of more offensive material.
Yaccarino’s hiring as a recognized advertising executive was primarily motivated by the desire to win back advertisers who had either stopped using the platform or dramatically reduced their expenditure there.
Musk’s actions, including removing the traditional “blue ticks” of users whose accounts were confirmed as legitimate while enabling others to pay for the privilege, have frequently drawn criticism and been altered or overturned following a reaction.
A plan to modify the “for you” timeline to solely display paid-for accounts was abandoned within days after its release. A competitor site to Meta, Threads, which debuted earlier this month, is reportedly growing faster due to its recent decision to restrict the amount of material users may browse daily to combat bot accounts.
One hundred million people signed up for Threads in its first five days. It is marketed as a text-based alternative to Meta’s Instagram and offers “a new, separate space for real-time updates and public conversations,” according to the business.
As might be predicted, Musk’s account was the first to tweet about the upcoming elimination of the Twitter logo, writing: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
A later article said, “if a good enough X logo is posted tonight, we’ll make [it] go live worldwide tomorrow.”
Musk continued by saying that the change was made “to embody the imperfections in us all that make us unique.”
Also Read: Elon Musk Officially Brought Twitter And Fired CEO Parag Agarwal
In addition, he shared a photo of himself constructing the letter “X” with his arms crossed in front of a Tesla Model X advertisement. He captioned the image, “Not sure what subtle clues gave it away, but I like the letter X.”