PUBG Mobile Announces Return to India in New Avatar; $100 Million Local Investment

PUBG Mobile has been a super fan-favorite in India. PUBG Corporation has announced PUBG Mobile’s return to India’s gaming market. The company says that it is preparing to launch ‘PUBG Mobile India‘, a new game created specifically for the Indian market. The Indian authorities recently banned the app in a wave that included 118 apps and games with Chinese ties. This included PUBG, and the news disappointed a lot of people. Over the last few days, we have heard several things that hinted that the game could be making a comeback in India. The company will also be hosting India-exclusive esports events.

PUBG Mobile had made an announcement in compliance of the government orders, saying it will exit India. It also noted Tencent Games no longer held the publishing rights. Following that, came the massive deal with Microsoft Azure, as the new host of PUBG, and again, a focus on data privacy.

PUBG Mobile Coming Back to India in New Avatar

PUBG Corp also says that in the new PUBG Mobile India game, in-game content will be improved and tailored to reflect local needs. Several aspects of the game will also be customized for local gamers, for instance, the game will now be “set in a virtual simulation training ground, new characters automatically starting clothed, and green hit effects to reflect the virtual nature of the game.”

The new PUBG Mobile India game will also include a feature that places restrictions on game time to promote healthy gameplay habits. “With privacy and security of Indian player data being a top priority for PUBG Corporation, the company will conduct regular audits and verifications on the storage systems holding Indian users’ personally identifiable information to reinforce security and ensure that their data is safely managed.

PUBG Mobile is setting up a local Indian subsidiary company. This will bring an increased focus on employing locals, and collaborations with local businesses.

PUBG Corporation will now create an Indian subsidiary to better connect with Indian users and to actively collaborate with local businesses. The Indian company will hire over 100 employees specializing in business, esports, and game development. KRAFTON, the parent company of PUBG, will make a USD 100 million investment. This is with the intent to help push the local games and e-sports industry. Of course, PUBG Mobile will need to keep up these promises to establish firm roots in India. Fort now, it looks like they will.